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View compareBrand Style Notes
Brand Style Notes
How we look, sound & feel
A quick reference for anything you create as a Bestie, so your posts feel unmistakably Healthy Gal.
Palette
Color
Cream
#FBF3E4
Peach Glow
#FBD3A4
Golden Amber
#C9962E
Olive Leaf
#4B5D43
White
#FFFFFF
Type
Typography
Headlines
Playfair Display
Body & captions
Lora
Voice
How we sound
Warm, not salesy
We talk like a friend who happens to know a lot about wellness, not like an ad. Enthusiasm is welcome, hype-speak isn't.
Movement-credible
Healthy Gal was built by a Pilates instructor for women who move. Lean into real routines, real sweat, real hydration needs.
Elevated, not precious
Aesthetic matters, but approachable beats polished. Real life, good light.
Tagline
"Wellness Made Beautiful." Use it, riff on it, make it yours in your own words.
Content
When you post
Do
Natural light · real movement (Pilates, walks, everyday activity) · honest reactions to product · tag @healthygalco so we can share it · use the hashtags belowSkip
Heavy filters that shift our colors · medical or health claims we haven't made · posting before you've actually tried itTag Us